MKF? Lincoln to get a version of the Flex?

Discussion in 'Ford Industry News' started by Mav.bot, Jan 3, 2008.

  1. Mav.bot

    Mav.bot Member

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    Filed under: Marketing/Advertising, Crossovers/CUVs, Ford, Lincoln
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    FoMoCo never chromed out the Freestar and sent it to the Town Car division, but a version of Ford's new large wagon crossover called the Flex is reportedly headed to Lincoln. It would seem at first blush to be a better match for Mercury's product mix, but Ford wants Lincoln to become the volume seller under the L-M umbrella. What will power the Lincoln version is not yet known, but a variety of powertrains have been used in variants of the platform. Ford could snatch the 4.4-liter V8 from Volvo, but it's more likely to use some iteration of the new Duratec 3.5 or 3.7. The Lincoln badge is certainly befitting of some extra kick from the engine room for differentiation, and we'd expect a more luxe interior, too.

    The Ford Flex will bow first, of course, and be allowed to hold court for about a year. The other version could be held back a full year, allowing Lincoln's seven-passenger alternative to vandom to get a solid footing. We're not sure what to think. A Lincoln version would definitely absorb some production capacity, but will it sell, or will Lincoln have a taste of the R-Class mystique? We think a better way to share the Flex would be to go retro and create a modern-day Volvo 245 GLT. A blacked out egg-crate grille, some different lights, throw in that force-fed V6 and there you go.

    [Source: Car and Driver via Winding Road, Photo: Winding Road]
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  2. FredH

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